Quick Tip – Use Socially Targeted Multichannel Lists

Marketers can promote their companies using prospecting lists with identified socially active people from Facebook, Twitter and LinkedIn. By targeting these prospects through postal and email channels and rewarding them for joining their online communities, marketers can receive powerful endorsements from their registered social base. Then, based on firmagraphic, demographic and psychographic intelligence gleaned, refinements can be made using the outcome of these campaigns to choose the right combination of mail, email and telemarketing tactics to generate productive results.

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