Paula Sanchez Joins Reach Marketing as Vice President

PEARL RIVER, N.Y.–(BUSINESS WIRE)– Reach Marketing [] has recruited another well-respected industry professional to its team with the addition of Paula Sanchez as vice president. Backed by 25 years of experience as a direct marketing consultant, Sanchez is an expert in customer acquisition and retention.

“Paula has earned a well-deserved reputation as the hardest-working list broker in this industry,” praises Wayne Roberts, president of Reach Marketing. “She is astute in her insights about the marketing industry, and she always comes up with the best lists and most affordable pricing.”

Paula brings a wealth of industry knowledge, extraordinary negotiating skills and innovative ideas to her clients that help their businesses grow. Scott Schreiber of CMI Education Institute says, “Paula’s expertise in direct marketing along with a willingness and desire to go above and beyond for the customer’s needs provide tremendous value for our organization. I look forward to working with her in the future to further enhance and strengthen our marketing efforts.”

From her earliest years with JAMI Marketing Services in 1986 to her position as vice president of Infogroup/Edith Roman Associates, Sanchez has developed substantial experience with top mailers in the B2B and B2C markets, including publishing, education, retail, insurance and financial. A graduate of Fairleigh Dickinson University, Sanchez has effectively used her skills in list research and analysis to develop large-scale, customized postal and email marketing campaigns.

As the vice president of Reach Marketing, Sanchez will spearhead efforts to help clients develop, expand and strengthen their customer base. After analyzing a client’s core competencies and position in their respective industry, Sanchez will create a marketing plan that expands the client’s position and reaches their targeted sales and marketing goals.

“The Reach Marketing team possesses a cooperative, innovative spirit that is committed to providing the latest technologies and a suite of cost-effective solutions,” Sanchez says. “Reach Marketing’s unparalleled tools will enable me to improve my customer value proposition for every client that seeks out our services.”

About Reach Marketing

Reach Marketing is an integrated marketing solutions company that utilizes digital age technologies to enhance traditional marketing methods. Reach Marketing helps marketers reach target audiences and grow their businesses by pulling together all multichannel marketing efforts into one powerfully streamlined campaign.

© Reach Marketing LLC 2012 All Rights Reserved.

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