Stevan Roberts brings more than 30 years of executive experience to his role as Chairman at Reach Marketing. Most recently, he was Chief Executive Officer of InfoGroup’s subsidiary Edith Roman. Under Roberts’s leadership, the company pioneered innovative customer acquisition, retention tools and marketing strategies. He’s revolutionized the way that businesses and organizations effectively and affordably build relationships with their customers, and attract and retain new clients.
Stevan grew the division to more than $100 million in revenues while improving the company’s administrative efficiency, innovating new products, increasing the quality of services delivered, and the satisfaction of customers served.
Stevan is a veteran technology and marketing innovator with extensive experience in database, network applications, and end-user implementation. He was CEO of Database Direct and ePost Direct, pioneers in the database, business content, email list, and email deployment industries.
Stevan has contributed to evolving industry standards and has presented information and strategies at major industry conferences. As well as contributing articles to industry trade publications, he co-authored the book Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns (McGraw-Hill) and also co-authored the book Marketing AI: From Automation to Revenue Performance Marketing.
Wayne Roberts has been in the direct marketing industry since 1982 when he joined Edith Roman Associates, a mailing list company founded by Edith Roman in 1956, as Executive Vice President.
Throughout the 80s and 90s, Wayne led Edith Roman to a dramatic expansion of services from mail services to a multi-platform design that incorporated email technologies. He was at the vanguard of the company’s email division, ePostDirect, and its database marketing division, Database Direct.
After growing in value, Edith Roman Associates was sold to Infogroup in 2004, where Wayne remained as Co-President of the Edith Roman division of Infogroup until 2010. By 2011, his vision of integrating world-class customer service, direct marketing expertise and innovative multi-platform marketing technology was made a reality when he founded Reach Marketing.
Wayne’s expertise with helping B2B catalogers, publishers and high-tech companies build sophisticated customer databases formed the core of the marketing company. Since its inception, Reach Marketing has continued to embrace leading-edge technologies and new marketing channels such as social media.
“Whether our clients are looking to make a targeted mailing list or devising a full-blown marketing strategy, within the U.S. or internationally, we have the experience, the contacts and the technology to help,” said Wayne.
Greg Grdodian’s 20 years of leadership experience and creative conceptualization of integrated marketing strategies makes him a business development and revenue architect thought leader. He devoted the first 16 years of his career to Infogroup/Edith Roman and became President of Infogroup/Edith Roman in 2010 where he developed industry-leading multichannel products and tactics. Greg then joined Crain Communications, where as Director of Audience Development, he developed strategies that optimized digital products and services for a world-renowned publishing company, yielding triple digit growth.
Because Greg’s experience covers a broad spectrum of technological knowledge and marketing expertise, he embodies the Reach philosophy of revenue performance marketing. Our clients get the combined benefit of outstanding customer service, innovative concepts and multi-channeled data assets.
Greg is a frequent presenter at major industry conferences, contributes articles to industry trade publications, and recently co-authored the book Marketing AI: From Automation to Revenue Performance Marketing.
Chris Longo brings 22 years of digital and direct marketing expertise to Reach Marketing. Prior to joining Reach, he was Executive Vice President at Infogroup/Edith Roman. He was instrumental in developing and growing the company’s ePostDirect email division. Before Edith Roman, he was Account Manager at Direct Media, where he played a vital role in developing the company’s comprehensive multichannel marketing concepts.
Chris’ strong track record of delivering dramatic increases in response rates and conversions for clients comes from his ability to synthesize email deliverability strategies with multichannel database marketing tactics that get results. With years of experience in the publishing, seminar, education and catalog markets, Chris is uniquely positioned to serve clients in these industries and others.
Aaron brings 15 years of public and private GAAP accounting expertise to Reach Marketing. He is instrumental to all aspects of Reach’s list management business, including creating projections, budgeting, billing, financial analysis and monitoring list management’s financial performance.
Aaron is a certified Enrolled Agent and earned dual degrees in Accounting and Finance from Mercy College.
Because Reach Marketing relies on its proprietary list management and database technology, the role of Chief Technology Officer is a demanding one. With more than 25 years of experience, Aristotle Spyropoulos has grown with the technology he has helped to create, bringing his prodigious talent to every aspect of Reach Marketing’s high-tech innovations. His insights into systems development, database marketing, effective list standardization and email transmission systems has helped Reach clients succeed across multiple platforms.
Aristotle has dual Master’s Degrees in Computer Science and Structural Engineering. He’s also a licensed Professional Engineer (PE) in several states, and a member of the IEEE society. He is currently working on his Doctorate.
He is also an instrument-rated private airplane pilot who volunteers at FAA’s Flight Safety Team.
SVP – Product Development & Database Services
David has firsthand experience building innovative web, mobile, data and email products and is an expert in marketing automation including segmentation, lead scoring, nurturing, real-time personalization and multivariate testing.
Previously at Crain Communications, David architected and built several award-winning databases including a 360° customer and subscriber analytics database which provided the brands with actionable insights to efficiently validate business opportunities and effectively implement innovative business strategies. Success and rapid growth was driven by the business intelligence gleaned from this multi-channel database resulting in record-breaking financial results across all channels.
David holds a BSE in Computer Science Engineering from the University of Pennsylvania and an MBA from Columbia Business School.
Paula brings a wealth of industry knowledge, extraordinary negotiating skills and innovative ideas to her clients that help their businesses grow. Over the last 25 years, Paula has developed substantial experience with top mailers in the B2B and B2C markets, including publishing, education, retail, insurance and financial.
As VP of Reach Marketing, Paula helps clients develop, expand and strengthen their customer base. After analyzing a client’s core competencies and position in their respective industry, Paula will create a marketing plan that expands the client’s position and reaches their targeted sales and marketing goals.
VP- Sales and Operations
For more than two decades, Sean has focused his immense sales and marketing talents on providing expert counsel to his B2B list brokerage, management and database marketing clients. Sean received his Bachelor of Science in Marketing from St. John’s University in 1991 and has since devoted his considerable expertise to improving his clients’ results in all parameters.
Director- Database Technologies
Chris’s command of database design, data normalization, demographic appends, development and deployment is a key driver of success for Reach’s clients. Chris has the ability to understand the position that a client’s product occupies and create products that succeed in the marketplace. His success is buttressed by over 11 years’ direct marketing experience where he’s applied his understanding of technology and business economics to generating revenue by leveraging brand identification and creating new revenue streams.
Chris graduated Penn State in 2000 with a marketing degree and earned an MBA from Pace University in 2005.
VP- Direct Marketing Services
Dedicated to business-to-business marketing services for the technology, IT, finance, publishing and mail-order fields, Josephine Messina brings 28 years of experience in the DM industry. She brings her creative energy to creating successful marketing campaigns for key brands nationwide. Her substantial experience developing marketing solutions is bolstered by a strong background in postal and e-list resources, email address enhancements, database marketing and mobile applications.
VP – List Brokerage
Joel has over 20 years of direct marketing, customer acquisition and customer retention expertise.
“My goal is to share my forward-thinking perspective and expertise,” Manning said. “By combining past experience with innovative integrated marketing solutions that look toward the future, Reach Marketing keeps clients ahead of their competition. I prioritize maximum response and return on investments while minimizing costs, and I feel that’s a good match with the Reach philosophy.”
VP- Marketing Solutions
Wayne has over 20 years’ experience in sales, marketing and business development. He has specialized experience in email and postal list management and brokerage, multi-channel acquisition marketing, interactive services and new product development.
He does not see his job as selling marketing services to his clients… he views it as becoming a member of their team and helping them make well-informed and profitable decisions.