“If you don’t know who your audience is, how can you be relevant?” Greg Grdodian posed this question during a roundtable cohosted last month by Direct Marketing News and Reach Marketing. Greg was one of seven senior B2B marketing thought leaders invited to speak about data management, customer acquisition, retention and data optimization. Companies effectively capture data about their prospects and they use that information to convert them into customers. How is this data collected? According to Direct Marketing News, email is a core data source for most businesses and Greg agreed with them. He believes that, “email is the most precious commodity out there.” Do you agree with Greg and Direct Marketing News? Read the article here.
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