PEARL RIVER, N.Y., June 11, 2014 – Reach Marketing, (http://www.reachmarketing.com) the industry-leading marketing automation, direct and email marketing specialist, announced today that it has added technology and marketing veteran David Klein as the company’s new Senior Vice President, Product Development and Database Services.
Over the past twelve years, David led digital strategy and operations for several of the leading brands at Crain Communications Inc. At Crain, David architected and built several award-winning databases including a 360° customer and subscriber analytics database which provided the brands with actionable insights to efficiently validate business opportunities and effectively implement innovative business strategies. Success and rapid growth was driven by the business intelligence gleaned from this multi-channel database resulting in record-breaking financial results across all channels. David has firsthand experience building innovative web, mobile, data and email products and is an expert in marketing automation including segmentation, lead scoring, nurturing, real-time personalization and multivariate testing. Prior to Crain, David was a consultant for Tallan Inc., a Microsoft national systems integrator that specializes in application development, e-commerce and business intelligence solutions.
Greg Grdodian, Reach Marketing CEO said, “The key to David’s success in the field can be found in his thorough understanding of both the user community and the technologies that drives their success. David’s in-depth knowledge of data integration, marketing automation, enterprise reporting and analysis are key components essential to our clients. We’re thrilled to add David’s leadership qualities, business and technical skills to the Reach executive team.”
“Reach Marketing is a market leader that anticipates the needs of their clients and delivers an extraordinarily high level of results” said David Klein. “I look forward to working with the team to increase product functionality, customer satisfaction, and build on their incredible ecosystem of marketing services.”
David holds a BSE in Computer Science Engineering from the University of Pennsylvania and an MBA from Columbia Business School.