What makes a B2B marketing strategy successful isn’t always the same as what works in the B2C marketplace. To move up to the big leagues, B2B companies need to take a systematic approach to lead generation, lead nurturing, and content – a systematic approach that’s a perfect fit with marketing automation. In this week’s infographic, learn more about your best lead gen tools, your top revenue generator, and your most important goal with SEO with some vital statistics about B2B marketing.

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Essentials of Multichannel Marketing