Your audience is more than a collection of data points; they’re people, and they respond best when they’re treated that way. Customized content that appeals to specific audience segments, personalized email and targeted campaigns put you in touch with the people who comprise your data. When you customize, you let your prospects know that you’re working as a team to find solutions for their pain points. This week’s infographic shows you why getting to know the people who make up your audience matters for marketers.
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