Every company knows social media is valuable, but how do you keep your social media strategy garden-fresh? How important is it to your overall marketing plan? How much of a difference does it make to your bottom line? In this week’s infographic, you’ll learn why everything’s coming up roses for B2B companies that make full use of social media as part of their content creation and distribution plans. Discover how Twitter can double your traffic, how your audience perceives your social media presence, and why it’s just as important for B2B to focus on social media as it is for B2C companies.

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