Greg Grdodian Appointed Partner at Reach Marketing

PEARL RIVER, N.Y.–(BUSINESS WIRE)- Reach Marketing ( announced today that it has appointed Greg Grdodian to Partner, adding his extraordinary talents to its growing team of seasoned veterans.

Grdodian brings Reach 17 years of leadership skills and successful direct marketing strategies that gain the best results for his  clients. He devoted the first 16 years of his career to Infogroup/Edith Roman, where he developed industry-leading multichannel products and tactics. He then joined Crain Communications, where he developed strategies that optimized digital products and services for a world- renowned publishing company, yielding triple digit growth.

“We transformed our systems and our thinking from a historical publishing model into one that took advantage of all the emerging  technologies, business content and data assets. I recognized the synergies in what we accomplished and saw an opportunity to apply what we learned to benefit all marketers in the DM  industry. I’ve partnered with a company that can combine these strategies with their technological capacity and  products to transform the Direct Marketing industry,” says Grdodian.

“It’s an honor to work with Greg again. He’s a dynamic seasoned industry professional who has a unique ability to use his left and  right brain to combine analytical thinking with out of the box creativity,” says Wayne Roberts, president of Reach Marketing. “Greg’s skill in identifying  and capitalizing on innovative new products and services are unmatched in the  industry. Greg’s involvement instantly  improves every part of our company which results in an immediate positive  impact on the success of our clients’ programs.”

Prior to joining Reach Marketing, Grdodian’s tactical selling, strategic planning and team building skills propelled double digit growth as president of Infogroup/Edith Roman. As Director of Audience Development at Crain Communications, Greg directed comprehensive multichannel marketing plans for a portfolio of print, digital, online, lead generation and webcast assets.

About Reach Marketing

Reach Marketing is an integrated  marketing solutions company that helps marketers reach their target audiences  and grow their businesses through traditional and digital marketing channels. Services include list brokerage, list management, business  intelligence, email append, database  management, email retention and acquisition marketing, data hygiene, SEO and social media.

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