Not all leads are created equal. Discovering which leads need nurturing and which are ready to play a starring role in your sales team’s monthly figures is critical to your revenue marketing strategy. Learn how much of a difference lead nurturing makes, how few leads are properly sales-qualified, and how many “touches” the typical B2B lead needs to make a buying decision (hint: It’s more than you think) in this week’s star-studded infographic.
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