Marketing analysts expect 2015 to be a banner year for content, but what influences how that content is created and distributed?
Big data has the answers. Data and content are more closely connected than you might think: with data analysis from marketing automation software, content creators can decide what every segment of their audience wants and deliver it to them more efficiently than ever. Take a look at how data and content intersect and why you need to nurture them both in the coming year.
View the full infographic at DMNews.com.