Database Management


Strengthen Your Data Assets with World-Class Database Management

Combining state-of-the-art technology and multi-channel expertise, Reach Marketing offers a database management service for the digital era.

Take a good look at any successful business, and you’ll find a company that practices outstanding database management and understands the value of every piece of incoming information. Combining state-of-the-art technology and multi-channel expertise, Reach Marketing offers an innovative database management service for the digital era.

Database marketing transforms data into actionable information, generates growth, and improves ROI. Like a game of chess, the rules are simple, but the game is complex – and the size of the board has grown. Data now flows in from hundreds of sources. A marketer needs skill and vast computing power to leverage it.

Reach Marketing’s database management services let you play the game like a grandmaster and win, giving you a significant edge based on measurable knowledge.

We deploy a three-step Central Intelligence Alignment process for effective database management. This CIA process transforms your database marketing program into a revenue engine powerful enough to drive sales to new heights.


First, we bring together all the elements of your marketing program – your accounting system, email marketing database, direct mail addresses, social media channels, PPC and CRM files, everything about your leads – to simplify complex data with the power of marketing automation. Integrating siloed data shows you the bigger picture so you can derive meaningful insights from your entire informational universe. As you pool all your resources, you know more about your prospects and are able to track their forward momentum – and that leads straight to higher ROI.


Inconsistency is the death knell for databases, making them all but unusable. Normalization creates consistency throughout your database. A marketing automation system using its data dictionary to normalize the information properly translates the similarities in each format and recognizes data that should be grouped together. Once data’s put in the same place and format, you’re ready to make the most of it.


Comparing data as a whole or in segments against an existing database opens new markets to you, lets you maximize the value of your lists, and allows you to append data that brings all your data together into a cohesive whole. With optimized data, you develop a functional lead scoring strategy based on solid information rather than guesswork and understand every step your leads take along their buying journeys.

We give you a 360-degree view of your customer and the ability to react quickly to changing business needs in every channel, including social media and the web. We can design and maintain your database to give you actionable insights that guide your direct mail and email marketing campaigns to repeated success.

Our services include:
  • Data hygiene
  • Multi-channel data integration and analysis
  • Development of initial permissions and data hygiene rules
  • Reactivation of previously responsive segments
  • Reducing data processing costs
  • Data enhancement and overlays, using ReachBase, our multi-channel database
  • Analytics and deriving actionable insight

Data Append and Data Enhancement Improve Your Customer File

Reach Marketing can enhance your customer database by appending key business data elements that will improve your business intelligence and marketing performance. Find out more…

Data Processing and Data Hygiene Allows You to Mail More Efficiently and at Lower Costs

Reach Marketing offers data processing services and data hygiene services for B2B and B2C. Find out more…

Customer Profiling Through ReachBase

Profile your customer list to help find similar prospects and get the best response from your direct marketing campaigns. Find out more…

Data Licensing

Our data licensing programs offer one year unlimited use for direct marketing purposes. Find out more…

White Papers

Developing Your Data Management Playbook

Your businesses success hinges on your ability to engage with your target audience. The key to high engagement levels falls on your ability to deliver relevant content to each prospect and/or customer at the precise moment that it’s interesting to them. This personalization is Download Nowonly possible if your database is centralized, normalized and producing the necessary actionable insights.

Data Science Capability Maturity:A Self-Assessment

Discover self-assessment tools to identify where your organization is in its Download Nowjourney from gathering and organizing data to building a responsive, agile data-driven marketing intelligence system that sees the curves in the road ahead.

Pinpointing the Source of Success with Attribution

Where does your success come from, and how can you find more of it? The answers lie in proper attribution, the process of assigning real value to .Download Now everything your marketing team does to produce results. When you know how every touch is working, you know how to repeat your successes and build on them with more effective campaigns

Join us for a tour of Reach Marketing’s new data center where you will discover state-of-the-art equipment that’s powerful, scalable and secure.

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