Data Append and Enhancement

Improving Your Customer List with Data Appending

Direct marketing has changed. It is no longer acceptable to only know that an individual purchased from your company, at least not if you want to stay in business. Today, it is critical to understand why your customer purchases from your organization. This can truly only be accomplished by understanding your customer’s DNA, which is realized through a data append and enhancement program.

Reach Marketing can enhance your customer database by appending key business data elements that will improve your business intelligence and marketing performance. In addition, we can add contact information within several communication channels which leads to greater retention and the ability to find identical leads on outside lists.

B2B Data Append

We start by matching your house file against ReachBase, our comprehensive B2B multi-channel database. With match rates of up to 50% for companies by site and up to 40% for individuals, we will then append critical information to your database.

Business Firmagraphic and Data Elements
  • Channel Choices:
    Email, Postal and Phone
  • Multi-buyers
    Buyers who have responded to multiple offers from different companies. They are more likely to purchase than single buyers.
  • Text Title
    The prospect’s job title. It is a more reliable data point than buying authority.
  • SIC Code
    The standard industrial classification code. It identifies the business the company is in, and individual sites.
  • Employee Size and Sales Volume
    A crucial factor in determining company size and worth.
  • Existing Buying Sites
    This variable will help you better segment and locate your audience.
Data Roll-ups

A significant challenge while analyzing your customer base is the lack so unification between your records, which makes it extremely difficult to query your database and identify clusters of records.  Reach Marketing will roll up specific data fields within your customer base to allow for large scale file segmentation.  We can roll-up and categorize the following fields:

  • Job Title
  • Job Function
  • Industry
  • Employee size

Maximize the Value of your Customer Email File with Reach’s B2B Reverse Email Append Services.

The Challenge:
You only have email addresses, but you want to connect with your online customers offline to create more revenue potential.

The Answer:
Reverse Email Append will allow you to communicate with your customers through multiple touch points, better segment your database based on location, and append firmagraphic information such as SIC and job function, to understand your customers better.

What is Reverse Email Append?
Reverse Email Append is a Reach Marketing data enhancement service that accurately appends names, postal addresses and telephone numbers to your customer records for your specific needs.

Why use Reach Marketing’s Reverse Email Append Services?
Reach Marketing starts with superior business information. No other product or service can match Reach Marketing’s proprietary data and technology for quality, accuracy, sophistication, append rates, and ease of use. Our postal data is also certified by CASS for accurate delivery.

How Many Addresses Can you Append?
Reach Marketing’s valuable and accurate B2B process yields match rates as high as 45% of your customer file appended with valid postal addresses and/or phone numbers.

With postal addresses and/or phone numbers appended to your email list, you will:

  • Improve conversion rates by combining email, direct mail and telemarketing strategies.
  • Create a more detailed customer profile for better ROI potential.
  • Use direct mail to drive your customers to your website and promote your social marketing strategies.
The Reach Reverse Append Process:
  1. Receives your file of email address records.
  2. Appends individuals name, postal address and/or phone number from our premium B2B Database
  3. Delivers back your customer database with accurate deliverable names, postal addresses and/or phone numbers.
  4. You only pay for matched records.

Consumer Data Append

We start by matching your house file against our consumer database. We will then append the critical data elements necessary for your business growth.

  • Gender
  • Age Dwelling Type
  • Home Value
  • Hobbies/Interest
  • Income
  • Presence of Children
  • Homeowner Status
  • Length of Residence
  • Marital Status
  • Net Worth
  • Credit Card
  • Ailments
  • Apparel
  • Books & Music
  • Donor
  • Entertainment
  • Health & Beauty
  • Home & Garden
  • Money and Finance
  • Political Affiliation
  • Recreation
  • Shopping
  • Sports
  • Technology
  • Travel
  • and more

Reach Marketing can also append email addresses, postal addresses and telephone numbers for generating telemarketing leads. Studies show that response rates leap dramatically when prospects are contacted through more than one channel.

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