Customer Profiling

Understand Your Customer to Reach Full Market Potential

Knowledge is power, and it is critical to any successful marketing mission. Reach Marketing’s customer profile delivers the power of knowledge directly to marketers in an accessible, actionable format that identifies the key firmographic and demographic DNA of your customers. The business intelligence generated by our customer profile is indispensable. Once we identify your customer’s footprint, we then clone that profile within our multi-channel, multi-sourced third-party prospecting database so you can target ideal prospects to become your next customers.

Creating an accurate customer profile can help you to:

  • Penetrate markets where opportunity exists
  • Identify target audiences
  • Choose responsive email lists and direct mail lists
  • Target existing buying sites to attract additional contacts
  • Target new sites

How it Works
Provide your customer file to Reach Marketing to run against our ReachBase multi-channel database of over 72 million postal addresses, 53 million phone numbers and 35 million email addresses to find records that match. Then we’ll overlay your file with firmographic data such as SIC, existing buying sites, sales volume, employee size and individual data elements including job title/function, postal, phone and email addresses.

What information is available with a Reach profile through ReachBase?

Business Firmographics/Data Elements:

  • SIC
  • Sales Volume
  • Employee Size
  • Job Title
  • Job Function
  • Existing Buying Sites
  • Domain
  • Email Address
  • Industry
  • Buying Influences

Consumer Demographics Available for a Customer Profile:

  • Gender
  • Age
  • Dwelling Type
  • Home Value
  • Hobbies/Interest
  • Estimated Income
  • Presence of Children
  • Homeowner Status
  • Length of Residence
  • Marital Status
  • Net Worth
  • Credit Card
  • Ailments
  • Apparel
  • Books & Music
  • Donor
  • Entertainment
  • Health & Beauty
  • Home & Garden
  • Money and Finance
  • Political Affiliation
  • Recreation
  • Shopping
  • Sports
  • Technology
  • Travel
  • and more

With your newly created Reach profile, you’re on your way to marketing more intelligently.

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