Reach Key IT and Healthcare Management Professionals

Reach Key IT and Healthcare Management Professionals

Information technology has transformed the healthcare industry, giving medical professionals a wealth of information. From improving care at the level of individual patients to big-data applications that give researchers deep insight into whole communities, data now plays a critical role. The Health Data Management Magazine Subscribers Business Mailing List from SourceMedia and managed by Reach Marketing puts you in touch with healthcare professionals who are plugged into the latest information technology solutions. Continue reading

Gaining an Edge with Lead Scoring

Gaining an Edge with Lead Scoring

Let’s face it: Every market is finite. Even if you’re selling the best product or the most essential service, you can’t acquire more than a maximum of 7.4 billion customers (and counting). In the B2B marketplace, your target audience is undoubtedly a good bit smaller, and you have competition. Lead scoring plays a vital role in owning your marketplace no matter what size it is. Here’s how: Continue reading

Marketing Database Game-Changers in 2017

Marketing Database Game-Changers in 2017

There’s no question that data-driven marketing has transformed the industry. Campaigns that used to take weeks to test, launch, and analyze can now go through these steps in real time. The subtler relationships between data sets are revealed through in-depth analysis. Marketers know more about their audiences, and audiences are hungrier than ever for product knowledge; both get what they want through more comprehensive data. Continue reading

Data Enhancement for a Winning Customer Retention Strategy

Data Enhancement for a Winning Customer Retention Strategy

Data enhancement has more than proven its worth for lead generation and customer acquisition. Adding new contact data to an existing lead’s record and updating existing contact information is just as important as ever, but marketers are now putting the same technology used to improve data hygiene on prospects’ records to use on customer account files too. Continue reading

MARKETING AI: The 5 Biggest Hurdles Your Marketing Efforts Face

MARKETING AI: The 5 Biggest Hurdles Your Marketing Efforts Face

If marketing were just a matter of finding the right words to say to the right people at the right time, every campaign would break sales records. It’s not quite that simple; how do you know who the right people are, for instance, or know the right time to contact them? With marketing automation and a marketing team that goes beyond simplistic solutions, you can come far closer to that ideal than conventional methods can take you. Continue reading

Reach Accident and Health Insurance Professionals

Reach Accident and Health Insurance Professionals

As healthcare costs continue to grow and the Affordable Care Act is under scrutiny, availability of health insurance is in a more volatile state than it has been in years. Professionals in the health insurance sector need to work especially hard to stay informed of changes in their industry and provide guidance to the businesses and individuals who are their clients. With the ReachBase Accident and Health Insurance Professionals Mailing List, you have access to mailing addresses for more than 30,000 of the most influential decision-makers in the accident and health insurance industry today. With more than 30,000 phone numbers and 25,000 email addresses, you connect with insurance brokers, HR managers, CFOs, claims processors, risk management engineers, and other influential professionals. Continue reading

MARKETING AI: What’s Next for Marketing Automation in 2017

MARKETING AI: What’s Next for Marketing Automation in 2017

Marketing automation is here to stay, but that doesn’t mean it stays the same. This new technology is already changing and evolving into next-generation solutions for businesses faced with challenges such as increasingly time-crunched audiences, marketing-savvy prospects, and increased competition for customers’ already divided attention. In our look at what’s ahead for 2017, here’s what we see for marketing automation. Continue reading

The Future of Marketing Database Management

The Future of Marketing Database Management

Marketing has evolved at an astonishing pace over the last decade, and technological advances have played a big part in fueling these rapid changes. Just a few visionaries predicted the rise of mobile devices ten years ago, and at the turn of the century, only science fiction writers envisioned anything like the mobile-first, customer-driven, data-saturated world in which marketers move today. Continue reading

What Will 2017 Mean for Data Enhancement?

What Will 2017 Mean for Data Enhancement?

It’s almost impossible to overstate the importance of marketing data, yet data enhancement and data hygiene are the unsung heroes of marketing success. All the data-driven insights in the world won’t help your marketing efforts achieve much if they’re built on faulty information at the outset. Collecting, storing, and retrieving more accurate, complete data is a primary goal for the coming year, and new data enrichment technology will play a key role in making it happen. Continue reading

Big Trends in Lead Generation for 2017

Big Trends in Lead Generation for 2017

In so many ways, 2017 is unlikely to be business as usual. That includes B2B marketing and lead generation, so don’t expect to draw up a marketing plan that looks the same as last year’s. This year, look at how to fine-tune the effectiveness of your most important lead gen channels while reducing effort on your lowest producers by taking advantage of the following trends. Continue reading

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