Salesforce Implementation Partners: A Comprehensive Guide
In our pursuit to provide you with the most valuable insights into Salesforce implementation partners, we aim to deliver a comprehensive guide that will [...]
In our pursuit to provide you with the most valuable insights into Salesforce implementation partners, we aim to deliver a comprehensive guide that will [...]
Getting Your Healthcare Marketing Message Delivered Getting Your Healthcare Marketing Message Delivered [...]
Efficient database management depends on having a strategy in place for managing existing data and incorporating new information as it comes into your sales and [...]
Most major advances in technology come with a corresponding leap in complexity. When cars first became common, for example, the need for roads, traffic control, [...]
Digital marketers used to sort traffic into two big buckets: direct and organic. Direct traffic includes visits straight to your [...]
When your buyers find a great business solution, they want to tell others about it. When they find a solution [...]
Psychologists say a little self-talk is normal and healthy. For your marketing automation platform, though, it’s essential. With so many moving parts, how does your [...]
A new year is the ideal time for a fresh start. Just ask anyone who’s starting a diet or embarking on a new fitness program. [...]
There’s no longer any argument that marketing automation provides the best toolset for building long-term sustainability, but the technology involved is only part of what [...]
Even businesses with robust lead gen programs often fall short when it comes to retention. That’s painful in any business, but in the B2B sector, [...]
Everyone in your organization is working toward the same goals overall, but the specific paths you take to reach them are often different. That can [...]
Think about the last time you had great service at a restaurant. Your server probably seemed to anticipate your needs, delivering bread to the table [...]
It’s a simple equation: The more leads you can move through your sales funnel, the greater your growth. Yet one of the biggest time-wasters when [...]
With more processing power available and an ever-growing Internet of Things, big data just keeps getting bigger. For marketers, it’s also worth asking if data [...]
In B2B sales, leads rarely introduce themselves to you with cash in hand and ready to buy. They need to know more about your product [...]
From planning a picnic for a sunny day to preparing for dangerous storms, we’ve all seen vivid examples of how important weather forecasts can be. [...]
From initial setup and data migration to full sales/marketing integration, you count on your database manager to handle huge volumes of sensitive information. Your customers [...]
Retailers like to call their products plug-and-play, but anyone who’s bought the latest smartphone generation or new productivity software knows there’s a learning curve to [...]
Most social media platforms are free to use, but there’s a reason for their generosity: The data users supply is valuable in its own right. [...]
Plenty of dogs chase cars, but they don’t know why and wouldn’t know what to do with a car if they managed to catch one. [...]
It’s no secret that buyers are becoming more mobile, but not every business is able to keep up. While retailers are quick to keep pace [...]
Database services have been able to normalize, organize, and coordinate your customer data to give you a three-dimensional view of your leads for a few [...]
What do bowling alleys, baseball diamonds, and bistros have in common? They’re all purpose-built to house specialized activities. Their form defines their function; you’d have [...]
John Wanamaker gave us what might be the most famous quote in marketing, and he did it before email marketing or marketing automation were even [...]
Automated personalization: It sounds like an oxymoron. The sleek precision of automated systems might seem like the farthest thing from the warm and fuzzy process [...]
For B2B businesses, account-based marketing is the new standard. Instead of taking a piecemeal approach, businesses focus on individual high-value customers with a personalized, targeted [...]
How much of your data is accurate, normalized, and instantly available to you? If you’re like most B2B companies, you could be mistaking quantities of [...]
Think about your local public library. It’s more than just a warehouse for books; it’s also a meeting place for groups, a social center, and [...]
You have a hidden superpower, and you might be surprised how often you use it. Remember that dress that was blue and black (or was [...]
Your audience has a lot of concerns and pain points to manage, but which ones matter to them most? How do they prioritize? How can [...]
Marketing is increasingly built on data. Database services provide the raw material for constructing buyer personas, developing account-based marketing strategies, and analyzing your audience’s needs. [...]
When talking about marketing automation, we often discuss how it breaks down silos and removes walls between various sales and marketing platforms, but there’s another [...]
class=”imgFull” If you went to your local hardware mega-store and had a blank check to buy what you needed, you could get everything necessary to [...]
From accurately forecasting where an emerging market might appear to understand how leads make decisions well enough to predict which ones they’ll make next, one [...]
Big data has deep roots in highly technical and scientific fields, but its utility makes it beautifully suited to marketing applications too. Fortunately, marketers don’t [...]
If you threw a party, would you care more about the number of people who showed up, or would you measure success by other standards [...]
There was a time when scientists thought there were only a handful of elements, and those were poorly understood. Now we know there are more [...]
Analytics from your website and landing pages. Social media metrics. Lead scoring calculations. Behavioral, demographic, and firmographic data. Information pours into your marketing department in [...]
Think about all the details you know about the people closest to you, and you’ll realize you have a huge wealth of information at your [...]
When it comes to getting feedback on your marketing activities, some technology gives you more than others. Technology alone is not enough, though; your software [...]
If you have more than one customer, your target market isn’t really a single entity. It’s composed of a number of leads, each of whom [...]
Data used to be seen as a static collection of objects, properties that could be moved around or stacked in different ways but were essentially [...]
There’s no question that data-driven marketing has transformed the industry. Campaigns that used to take weeks to test, launch, and analyze can now go through [...]
Marketing has evolved at an astonishing pace over the last decade, and technological advances have played a big part in fueling these rapid changes. Just [...]
Marketers rely on state-of-the-art analytics to improve campaign performance. By seeing how your previous campaign did, you learn valuable lessons about how to make the [...]
Big companies clearly need big data, but so do small and mid-sized B2B businesses. Data is an essential resource in the modern marketplace, and organizations [...]
Programmatic. Digital. Automated. These may not seem like cozy words to wrap around your prospects, yet an automated approach does an outstanding job of making [...]
Last week, we looked at who your audience is; this week, we’ll delve a little deeper into how your data about them is organized. The [...]