Tips for Inspired Email Testing
Testing is a crucial element of any email marketing strategy, but how do you decide what to test? Instead of seeing testing as a matter [...]
Testing is a crucial element of any email marketing strategy, but how do you decide what to test? Instead of seeing testing as a matter [...]
Too often, organizations look at marketing only in terms of cost while ignoring revenue. Given that the point of marketing is to drive revenue, that [...]
What do investigative reports about rigged tennis matches, promising new pharmaceuticals, and marketing innovations have in common? They’re all examples of how big data applications [...]
Regulatory organizations perform essential tasks in a huge variety of industries. To maintain quality and safety, these groups implement a host of guidelines and requirements. [...]
Technology has always influenced marketing and advertising. Think about how the rise of the automotive society led to billboards and how television transformed the ad [...]
With goals in mind, your lead nurture program goes from a disorganized attempt to meet prospects’ needs to a well-oiled machine designed to deliver everything [...]
As digital channels go, email is a venerable one. For years, it’s been a reliable, efficient means for marketers to connect with their audience. That [...]
Win-back strategies are vital to marketers. Every lead matters, and customers are far too valuable to lose to competitors or missed connections. Marketing automation tools [...]
Mad Men may be off the air, but the image of the creative genius coming up with ad campaigns so startling and fresh that they [...]
For a marketing channel that’s only been a factor for a couple of decades, email has accumulated its share of marketing myths. Here are some [...]
A centralized marketing platform that gives you complete omni-channel control, the power of big data applications, lead capture and scoring systems, seamless attribution, simple ROI [...]
Financial advisors and planners are key components to any successful business. Like all professionals, they are hungry for knowledge in their industry – knowledge they [...]
Every year brings advances in technology, and 2016 is poised to be one of the most exciting for marketers. Marketing automation tools that transform lead [...]
Email remains one of the most versatile tools in your marketing arsenal, playing a key role in everything from lead generation to customer loyalty incentives. [...]
Accounting and finance professionals work in a booming industry sector. Banks and investment firms rely on their expertise, and they are important decision-makers as CMOs [...]
Would it seem a little strange to get a gift wrapped in red flocked paper with green foil trees on it? Do you crave a [...]
One of big data’s greatest strengths is its ability to paint a clear picture of trends that wouldn’t be visible without the number-crunching power to [...]
Making Email a Priority for B2B Lead Generation B2B companies that come up with a successful lead generation strategy thrive, and email marketing [...]