Infographic – Testing, Testing – Is Your Email Marketing On?
How do you know what works in your email marketing campaigns? Testing elements within your email can tell you what your audience prefers, leading directly [...]
How do you know what works in your email marketing campaigns? Testing elements within your email can tell you what your audience prefers, leading directly [...]
Big data’s applications in marketing are readily apparent. From straightforward tasks such as tracking customer transactions to more sophisticated processes like assembling a coherent customer [...]
During the course of my research for our Marketing Automation Industry Report, I identified more than 100 marketing automation vendors, and new players are surfacing [...]
Your data’s pristine. You’ve selected your audience with pinpoint accuracy. Your content sings. You can do everything right, and a few members of your email [...]
With more than 4 million miles of road in the U.S., according to the National Bureau of Transportation, the people who design, build and maintain [...]
Programmers and software engineers have a great way of summing up the importance of clean, usable data: “Garbage in, garbage out,” or GIGO. Put poor [...]
Search engine optimization has gone mainstream, but not all SEO efforts pay off. To see if your SEO is performing up to par, take a [...]
The online revolution has changed the way companies connect with their audiences, but printing remains a staple for publishing houses, newspapers, trade journals, direct mail [...]
Everyone’s talking about big data, including us, and with good reason. Big data has the power to transform marketing in ways that nothing else [...]
As important as it is to understand who your customers are, it’s even more useful to know how they behave. By knowing how your customers [...]
How do prospects decide whether to make a purchase? Who will they buy from? When? These are some of the central questions sales and marketing [...]
Big data gives marketing analysts tremendous predictive power, letting them assess prospects’ behavior with ever greater precision and transforming millions or even billions of data [...]
If you’ve ever wondered what that “one weird tip” is, you aren’t alone. Those little ads for anything from financial planning to tooth whitening to [...]
With the Engineering Strategy News list, you connect with the people who keep industry running – engineers. Subscribers to this monthly newsletter include established engineers [...]
Like the smartphones and tablets people use to view them, websites, email and landing pages need to be lightweight to perform well. Mobile-first design fits [...]
Knowing where your audience opens your emails has become almost as important as knowing how they respond to it. More than 66 percent of your [...]
Getting to know your customers is critical to meeting their needs, but you rarely have the luxury of a sit-down chat with them. Customer personas [...]
Marketing has always been a data-hungry field. The more marketers knew about their audience, the more closely they could tailor their message to their customers’ [...]
For professionals in information and technology sectors, the only constant is change. They need to stay up to date, and Information Management magazine keeps them current. [...]
Your audience is more than a collection of data points; they’re people, and they respond best when they’re treated that way. Customized content that appeals [...]