What Video Games Teach about Marketing
Before big data applications identified new planets for astronomers or compiled customer information for marketers, they were creating imaginary realms for computer games. Everything from [...]
Before big data applications identified new planets for astronomers or compiled customer information for marketers, they were creating imaginary realms for computer games. Everything from [...]
Measuring the contribution to revenue of a given marketing activity is considered by many to be the holy grail of marketing. Marketing automation software enables [...]
Marketing automation is more than a buzzword – it’s changing the way marketers and customers relate to one another. Combining big data with rich content [...]
Whether they’re new leads or long-time brand loyalists, customers take work to maintain. You have to score leads according to sales readiness, nurture leads who [...]
Teachers invest more than time in education; they also invest their money. In 2013, teachers in grades K-12 spent an estimated $1.6 billion in classroom [...]
(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Emerald Expositions, the leading owner and operator of b2b and consumer tradeshows in the U.S., has added new-to-market [...]
According to a recent report by the Content Marketing Institute and MarketingProfs, B2B marketers know it’s important to include more content in their marketing mix [...]
Traditionally, marketing has been more art than science. A successful campaign could not be easily reproduced. Marketing activities could not necessarily yield predictable business results, [...]
By definition, big data is big. Under-powered analytical tools from five or six years ago can’t crunch the numbers and deliver the in-depth analytics you [...]
If your email marketing strategy is on track, you’re already giving your audience a steady stream of compelling content in your email and newsletters. If [...]
With the Advertising Age Masterfile, you will gain access to some of the most influential and creative people in business today. Advertising executives, marketing professionals, [...]
Businesses and consumers are smart to question the staying power of a new technology before investing. Is it a transitory fad, a niche product for [...]
Big data is more than a marketing buzzword. The ability to collect and analyze massive amounts of information gives businesses valuable insights into everything from [...]
Most companies use email marketing to connect with their customers, yet few know how to maximize their time invested. Marketing strategies that use a free [...]
It’s no secret that email marketing is one of the most versatile and cost-effective channels to connect with your audience, but are you maximizing its [...]
Security technology-based careers are booming and part of that burgeoning growth comes from technology used in the workplace. As mobile devices and Big Data become [...]
Why Marketing Automation Makes Sense Running a successful demand generation or lead management process requires that B2B marketers give individual responses to every prospect throughout [...]
I’ve used Datanyze as an indicator of market share and customer retention among software companies in the marketing automation sector. However, before readers draw too [...]
If you’re a marketer, you probably spend your days on some of the following; sending email campaigns, creating landing pages, writing content, posting on social [...]
In the 1870s, a handful of painters rocked the art world with a strikingly new technique for capturing their subjects. Instead of painting every detail, [...]
When readers see your email, they typically decide in under three seconds whether they’ll open it now, save it for later or delete it unopened. [...]
Whether your content is an information-rich library of white papers or a chatty blog that expresses your organization’s personality, generating and publishing great content quickly [...]